The analysis focuses on Celsius Holdings (CELH) stock, currently priced at $40.64. It notes a 27% decrease in the previous month but points out a 54% increase year-to-date in 2025. The decrease is attributed to a reported loss in quarterly earnings despite exceeding revenue expectations at $725 million due to transition termination costs relating to distribution, but this is expected to improve operations going forward. It is exciting, and indicating undervaluation. A $300 million share buyback program was announced on November 10th as a strong sign of management's belief in undervalued shares because of high revenue. The forward P/E ratio is 29.73 and the forward price to operating cash flow is 25.77, which indicates an undervalued business. A fair value is calculated using a discounted cash flow valuation model, estimating it at $46.56.