The video discusses the increasing adoption of Bitcoin by publicly traded companies. It mentions that 160 companies are now capitalizing on Bitcoin in the public market, up from about 60 the previous year. The video references Metaplanet in Japan, Capital B in France, Smarter Web in the UK, and Anthony Pompliano's company and 21 in the US as examples of companies capitalizing on the Bitcoin idea. The strategy involves taking digital capital and issuing digital credit, which can be longer duration or higher performance. The video refers to data from a chart showing Bitcoin at $114,577 with 5 years of appreciation of 978.91%.