Should Investors Buy Nike Stock Instead of Lululemon? | NKE Stock vs. LULU Stock
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Parkev Tatevosian, CFAIndependent analyst profile- Source published
- 22 Sept 2026, 11:45 UTC
- Recorded by Tahlil Plus
- 22 Sept 2026, 12:35 UTC

AI-generated source summary
The analysis compares Nike (NKE) and Lululemon (LULU) based on revenue, profit margins, and valuation. Nike generates higher total revenue ($46.4B) compared to Lululemon ($11.09B). Lululemon exhibits stronger operating margins (18.03%) than Nike (8.77%) in recent periods, although both have seen declines. Nike's return on invested capital (12.40%) lags behind Lululemon's (21.44%). Valuation metrics show Nike trading at a forward P/E of 15.69, while Lululemon trades at 11.41. Nike's discounted cash flow (DCF) valuation suggests an intrinsic value of $30.62, indicating it is overvalued at its current market price of $95.95. Conversely, Lululemon's DCF analysis indicates an intrinsic value of $125.87, suggesting it is undervalued at its current market price of $100.17. The analysis suggests Lululemon presents a more attractive buying opportunity due to its better valuation and margins, despite Nike's larger revenue base. Nike faces significant challenges in rebuilding its competitive position and investor confidence.
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Parkev Tatevosian, CFA
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