Up 22% in 2026, Is eBay Stock a Buy Right Now?
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Parkev Tatevosian, CFAIndependent analyst profile- Source published
- 26 Aug 2026, 15:15 UTC
- Recorded by Tahlil Plus
- 26 Aug 2026, 16:55 UTC
AI-generated source summary
eBay's revenue growth has shown volatility, with a noticeable acceleration in recent quarters driven by the acquisition of Depop and a booming collectibles business. Despite a dip during the pandemic due to economic reopening, eBay has demonstrated resilience, with its latest forecast projecting full-year revenue between $3.0 billion and $3.1 billion. The company's operating margin has also seen improvement, reaching 21.44% in the most recent period, which is notably higher than many competitors in the e-commerce space like Amazon, Etsy, and Shopify. This indicates a strong focus on profitability. The return on invested capital remains solid at 18.54%, suggesting efficient use of capital. The stock's forward P/E ratio is currently around 15.79, near its 5-year high, reflecting positive investor sentiment and anticipation of future growth. Based on these fundamentals and recent positive momentum, the stock is considered to have room to run. The analysis suggests a bullish outlook with a target price of $111.37, with a failure bound below $103.00.
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Parkev Tatevosian, CFA
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