The presenter emphasizes the seasonal market cycle, noting September's typical volatility and historical downturns. He suggests that September presents a buying opportunity, anticipating that market pullbacks will provide a chance to invest in companies before a typical Q4 rally. A specific options trade for LLY (Eli Lilly) is recommended involving using a 310 strike call for October. Also mentions, another signal is on LLY is indicating to sell it, this is the time length is 28 week hold time to have around 15% return, the indicator is showing that that would be a buy this moment, finally recommends trading on Apple buying 250 calls but this is something to keep for the long term or if the price went lower.