The analysis suggests that UBER stock is a buy due to consumer willingness to pay for convenience and the company's pioneer status in ride-sharing and food delivery. Revenue has grown from $3.8B to $49.6B, with a CAGR of 34%. The asset-light business model improves returns on invested capital, reaching 25.5% recently. The fair value is estimated at $132.59 per share. Car ownership costs are rising, making Uber more attractive, lowering personal finance risk, especially for those without families and the best time to use it is in December and beyound.