The analyst evaluates Costco's stock, citing two primary reasons. First, Costco's operational effectiveness, which informs the analyst's own business operations and stock research. Secondly, its $200 billion in annual sales, primarily in the US, provides insights into US consumer trends. Recent initiatives include increased value and convenience for members, such as executive member exclusive operating hours and a $10 monthly Instacart credit for purchases over $150. These strategies have added approximately 1% to weekly US sales. This has driven members to upgrade memberships. The trend creates increased average revenue per user. Increased sales, and increased revenues for Costco are the main argument for a bullish trend. Target price is set at 950 dollars, with a failure at 750.