The analysis discusses Starbucks (SBUX), highlighting that despite operational challenges, the company maintains strong revenue growth and brand loyalty. A Wall Street Journal article prompted a revisit of the stock. Starbucks has been struggling for about a year, leading to a leadership change. The company got too big and complex, which the author relates to his decision of avoiding to go there frequently in the last 8 to 9 months. Despite an increase to $36.7 billion (from $19.2 billion), it's cash flow to sales ratio has been declining from 19.6% in 2015 to 13.4% recently, further impacted by rising coffee prices and tariffs. Returns on invested capital have also decreased significantly from 22.5% to 9.4%. A discounted cash flow model estimates its fair value at $83, which is slightly less than current level. Its forward P/E ratio is 33.82. All those indicators shows it as unattractive at the current price levels.